Gehlen Catholic Launches Rebranded Jaybird Logo
A fresh new look is coming to Gehlen Catholic as a rebranded
Jaybird logo has just been released.
“Celebrating our faith is one of the main focuses at Gehlen
Catholic, and we wanted to ensure people could see that through our mascot.
That is why the "C" for “Catholic” will now accompany the
"G" for “Gehlen” and a cross has been added,” explained Amy Jungers,
Development Director.
Gehlen Catholic’s Chaplain, Fr. Travis Crotty, is also
excited about the change as it gives time to reflect on the rich, historical
significance of the Jaybird.
“Catholic education is the apostolate of All Saints Parish.
The parishes surrounding Le Mars have had a rich tradition of forming their
young people in the faith. The school has been placed under the patronage of
St. James, St. Joseph and Our Lady of the Rosary. The mascot name “Jays” came
from St. James and St. Joseph, the original parishes of Le Mars. Jesus is the
source and summit of all we do at Gehlen Catholic and this new logo which includes
the cross reflects that,” Crotty said.
When comparing the old logo to the new logo, it is clear to
see that a darker, more defined outline has been given to the Jay, plus the
color is more filled-in which allows for easier designing and printing.
“We had started to use the Jaybird logo on more of our marketing
materials in print and digital, and we continued to run into small issues that would
be eliminated if we decided to make some changes to the design,” said Jungers.
The Gehlen Catholic School Board approved the updated
Jaybird logo back in early spring. Jungers explained why the rollout is
happening now.
“This has been in the works for a while, and there is no
better time to release it than now when we are coming up on a new school year.
We are looking forward to our students and teachers coming back into the
building, and we hope this updated logo creates some excitement and school
spirit!”
The old logo will slowly get transitioned out as the new
logo will be used on updated materials from here on out.